Target groups

This is the largest and most consistent target group within NS. Think commuters who travel to work by train every day and students who use the train for their studies.

Why interesting?

• They travel several times a week, often at fixed times.
• High contact frequency ensures strong brand recognition.
• Ideal for campaigns focused on reach, visibility and repetition.

Business travellers consist of individuals and self-employed people who use the train for customer visits, meetings or business appointments. This target group requires an approach that combines private and business needs.

Why interesting?

• Travel a lot during off-peak and rush hours.
• Have high buying power and are open for business services.
• Perfect for campaigns around finance, mobility, telecoms and business services.

These are travellers who use trains for international trips, for example to Belgium, Germany or France.

Why interesting?

• Travel longer distances, giving them longer viewing time.
• Open for inspiration around travel, accommodation and experiences.
• Potential for campaigns aimed at tourism, retail and hospitality.

This group uses the train for trips, events, weekends away and holidays. They travel flexibly and often in company.

Why interesting?

• Are actively seeking inspiration for leisure activities.
• Travellers mainly travel outside rush hours, so campaigns during off-peak hours have extra impact.
• Excellent target group for promotions around day trips, culture, entertainment and hospitality.