Summer has begun and the Netherlands is heading out and about. A day at the beach, a festival, a visit to family or a spontaneous weekend break: more and more people are choosing to leave the car at home and take the train. This is also evident from recent figures showing the success of the NS Flex Off-Peak Summer Pass. No fewer than a quarter of a million passengers have taken advantage of the affordable NS Flex Off-Peak Summer Pass, which allows them to travel unlimitedly during off-peak hours throughout the summer.
This is good news for advertisers. Because wherever millions of Dutch people are on the move, new opportunities arise to be visible at times when consumers are open to inspiration, relaxation and new ideas.
The summer traveller is different
During the summer months, travel patterns shift. There is less commuting and more leisure travel. The train becomes the mode of transport of choice for day trips, holidays within the country, events and visits to friends and family.
It is precisely this type of traveller who is in a positive frame of mind. The journey is part of a day out. This makes the train a unique touchpoint for brands seeking to be relevant in the leisure, retail, hospitality, tourism, entertainment or consumer goods sectors.
Reach passengers during their ‘me-time’
A train journey is more than just transport. It is a moment when people read, scroll, make plans or find inspiration. Various brand lift studies show that this ‘me-time’ can lead to a 25 per cent increase in positive brand associations and relevance.
This makes the train an environment where your message is not only seen, but also better received and remembered.
Millions of touchpoints throughout the summer
With over 10,000 digital screens on trains, NS Advertising reaches around 6 million passengers every week. In addition, the digital touchpoints on NS.nl provide further opportunities to engage with the target audience.
The summer period is therefore the perfect time to build a wide reach amongst an audience that is actively looking for leisure activities, inspiration and new experiences.
From a day at the beach to a city break: your target audience is on our trains
Our passengers have an above-average interest in going out, sport, leisure, shopping, culture and travel. Furthermore, they are relatively highly educated and have an above-average disposable income for leisure and entertainment.
Whether you run a theme park, are a retailer, a travel company, a streaming service, a food brand or an event organiser: there’s a good chance your target audience will be on the train this summer.
Take advantage of NS Advertising’s Summer Offer
To capitalise on the extra summer rush, NS Advertising is launching a special summer offer. This allows advertisers to benefit from attractive rates and a powerful cross-media combination of in-train screens and online visibility via the web.
This summer, the Netherlands is on the move. Will your brand be travelling with us?
With hundreds of thousands of additional leisure travellers making unlimited use of the train, summer is the perfect time to have a presence in a place where attention, reach and relevance come together.
Do you want to raise your brand’s profile during the Netherlands’ busiest travel period? Then now is the time to get on board.
Get in touch with NS Advertising and find out which summer package best suits your campaign.
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Will your brand be coming along for the ride?
Summer is the perfect time to have a presence in a place where attention, reach and relevance come together.
